The B2B loyalty programme that harnesses the collective purchasing power of the FIA Mobility Clubs
FIA-led One Road and Mobilité Club France introduced the first partner offer to their members to kick off the winter season by offering an extra 10 % off ski rental online in France and other countries.
Mobilité Club France opted in for the One Road partner offer “Skiset” and conducted a dedicated digital marketing campaign to promote this seasonal breakthrough benefit to all their members by becoming the first Club fostering the first partner, and pushing the first offer for the One Road loyalty programme.
Mr. Didier Bollecker, the President of Mobilité Club France stated during the AGA week in Bologna last December: “In fact, the programme is a game changer in France, meeting the expectations of our members”. He invited other Clubs to join One Road to accelerate and broaden the reach and portfolio of offers in their loyalty programme.
One Road is a FIA-led global B2B loyalty programme, tailor-made for and open to for Mobility Clubs, enabling them to increase their business opportunities by offering high-volume benefits to their members.
Loyalty programmes are one of the key drivers for member engagement and retention. It also helps with member acquisition and the development of new revenue streams.
As of today, the participating pilot Clubs in Europe are: TCS, Switzerland, OEAMTC, Austria, Mobilité Club France and ANWB, the Netherlands.
Moreover, One Road has a dedicated team in Geneva accelerating the deployment of the programme and currently implementing a business development plan to onboard global partners within the first quarter of the year, in addition to scaling up the programme in the Asia Pacific region by conducting a dedicated workshop in March 2023.
A differentiated loyalty programme optimises these economic benefits. One Road’s differentiation comes from its global scope, its digital platform enabling transaction-level data capture, and the strength of its network of Clubs.
The One Road programme aims at obtaining better deal terms from global partners, and sharing of economies of scale and network effects. It will also provide Club members access to offers from other Clubs when they travel abroad (reciprocal offers), and allow the acquisition of partners that attract younger members to join a Mobility Club.
The One Road programme is supported by FIA Mobility’s Membership & Services Department in Paris and the FIA Marketing Department in Geneva.
For more information about the programme please contact Diana Dumois, Club Relationship & Community Manager, ddumois@fia.com, +41 78 204 64 09.
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